About The Ad Forecast
Data-driven advertising insights for marketing leaders. We cover measurement frameworks, team structures, and strategy decisions that drive real ad ROI.
Marketing Insights
Marketing Benchmarks and Strategy for CMOs in 2023
A concise guide for CMOs and senior marketing leaders to translate benchmarks into practical decisions. Learn how to align budgets,…
3/26/2026
2024 Advertising Trends: Retail Media, AI, Measurement
In 2023, budget shifts favored search, retail media and AI-driven creative testing while measurement grew more fragmented. This piece distills…
3/24/2026
Sharpen Your Strategy
Omnichannel trade-offs, attribution models, and ad spend optimization for CMOs and marketing teams.